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Sometimes life events come full circle. Let me explain, sit back for a marketing success story!
During my last two years of military service in Naples Italy. I was hyped up on entrepreneurship and self employment. I read every magazine I could get my hands on. There was no world-wide web then, circa 1990. In one of these magazines there was an article about Temporary Tattoos. How, an enterprising person could setup a booth at fairs and events etc. The article provided the steps and source for ordering the tattoos.
Temporary Tattoo Booth
Every year the military community held a Fourth of July festival in the local park, Festa Americana, and they open the park to the Italian public, friends and
relatives. They offered opportunities and encouraged people to setup activity booths, food booths, games, etc. I jumped on this, and setup a booth selling
those temporary tattoos.
Marketing Success!
I have 16 Italian niece and nephews, and they were all from age’s three to 17 years old. They were perfect for marketing my product. I put those tattoos on
the kids and encouraged them to run through the park. My 17 year old niece helped me handle the sales. Both of us were putting tattoos on some very
long lines of people. In that one weekend I made $4000 selling these $2, $5 and $8 temporary tattoos.
Life events come full circle. This week I received an e-mail announcing new products available on one of my artists sites. My temporary tattoo adventure
memory came flooding back! However this time, I can create my own designs and offer them for sale.
Today temporary tattoos are not that unique, but still make great party favors. I’m back in the temporary tattoo business, well sort of!
